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Online Safety Update: Huggy Wuggy

It has been brought to our attention that a character named ‘Huggy Wuggy’ is being viewed by children online, some as young as reception. The character can easily be viewed on YouTube, Roblox and TikTok and is a teddy bear with razor sharp teeth that sings songs about hugging whilst including inappropriate content. In one of the videos the bear asks the viewer to take their last breath.

It is a very deceiving character, as hugs should be seen as something kind and loving and, because of its name is able to infiltrate firewalls and filters and is even accessible on YouTube for Kids.

Please be vigilant around what your child is watching.

If you have any concerns or would like more information please email


Please see below a parent/carer guide from National Online Safety regarding 'upsetting content' which may be useful.


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